Reibstein, David J: search on Z-Library

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1

What attracts customers to online stores, and what keeps them coming back?

David J. Reibstein

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 946 KB

english, 2002

2

Guest Editorial: Is Marketing Academia Losing Its Way?

Reibstein, David J, Day, George, Wind, Jerry

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 43 KB

english, 2009

3

Competitive Marketing Behavior in Industrial Markets

Venkatram Ramaswamy, Hubert Gatignon and David J. Reibstein

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 583 KB

english, 1994

4

Conjoint Analysis Reliability: Empirical Findings

David Reibstein, John E. G. Bateson and William Boulding

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 420 KB

english, 1988

5

Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities

David J. Reibstein and Hubert Gatignon

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 400 KB

english, 1984

6

Brand Equity and Vertical Product Line Extent

Taylor Randall, Karl Ulrich and David Reibstein

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 1.14 MB

english, 1998

7

Factors Affecting Coupon Redemption Rates

David J. Reibstein and Phillis A. Traver

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 548 KB

english, 1982

8

Benefit segmentation in industrial markets

Rowland T. Mariorty, David J. Reibstein

Journal:

Journal of Business Research

Year:

1986

Language:

english

File:

PDF, 1.52 MB

english, 1986

9

Marital commitment, money and marriage preparation: What changes after the wedding?

Carole Bourne Burgoyne, Janet Reibstein, Anne Mary Edmunds, David Anthony Routh

Journal:

Journal of Community & Applied Social Psychology

Year:

2010

Language:

english

File:

PDF, 109 KB

english, 2010

10

Pooling Logit Models

Hubert Gatignon and David J. Reibstein

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 268 KB

english, 1986

11

Overcontrol in Advertising Experiments

Farris, Paul W., Reibstein, David J.

Journal:

Journal of Advertising Research

Year:

2000

Language:

english

File:

PDF, 90 KB

english, 2000

12

Factors Affecting Coupon Redemption Rates

Reibstein, David J., Traver, Phillis A.

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 1.15 MB

english, 1982

13

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Debruyne, Marion, Reibstein, David J.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 208 KB

english, 2005

14

Turf Wars: Product Line Strategies in Competitive Markets

Joshi, Yogesh V., Reibstein, David J., Zhang, Z. John

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 1.36 MB

english, 2015

15

Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

John M. McCann and David J. Reibstein

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.72 MB

english, 1985

16

Competitive Marketing Behavior in Industrial Markets

Ramaswamy, Venkatram, Gatignon, Hubert, Reibstein, David J.

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 1.58 MB

english, 1994

17

Optimal Entry Timing in Markets with Social Influence

Yogesh V. Joshi, David J. Reibstein and Z. John Zhang

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 2.39 MB

english, 2009

18

Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment

Reibstein, David J.

Journal:

GfK Marketing Intelligence Review

Year:

2015

Language:

english

File:

PDF, 1.02 MB

english, 2015

19

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

J. Andrew Petersen, Leigh McAlister, David J. Reibstein, Russell S. Winer, V. Kumar, Geoff Atkinson

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 694 KB

english, 2009

20

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Markets"

Brian T. Ratchford, Steven M. Shugan, David J. Reibstein, Peter E. Rossi, Jennifer Brown, John Morgan, Gerard J. Tellis, Eden Yin and Rakesh Niraj

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.33 MB

english, 2009

21

Effectiveness of Brand‐related 15‐second Commercials

Ward, Scott, Oliva, Terence A., Reibstein, David J.

Journal:

Journal of Consumer Marketing

Year:

1994

Language:

english

File:

PDF, 107 KB

english, 1994

22

Optimal Entry Timing in Markets with Social Influence

Joshi, Yogesh V., Reibstein, David J., Zhang, Z. John

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 794 KB

english, 2009

23

Do marketing expenditures to gain distribution cost the customer?

David Reibstein, Paul Farris

Journal:

European Management Journal

Year:

1995

Language:

english

File:

PDF, 939 KB

english, 1995

24

Guest Editorial: Is Marketing Academia Losing Its Way?

David J. Reibstein, George Day and Jerry Wind

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 657 KB

english, 2009

25

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Marion Debruyne and David J. Reibstein

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.52 MB

english, 2005

26

Conjoint Reliability Measures

Dick R. Wittink, David J. Reibstein, William Boulding, John E. G. Bateson and John W. Walsh

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 142 KB

english, 1989

27

Editorial: Competitive Responsiveness

David J. Reibstein and Dick R. Wittink

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 956 KB

english, 2005

28

Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”

Ratchford, Brian T, Shugan, Steven M, Reibstein, David J, Rossi, Peter E, Brown, Jennifer, Morgan, John, Tellis, Gerard J, Yin, Eden, Niraj, Rakesh

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 157 KB

english, 2009

29

Putting the lesson before the test: Using simulation to analyze and develop competitive strategies

David J. Reibstein, Mark J. Chussil

Journal:

Competitive Intelligence Review

Year:

1999

Language:

english

File:

PDF, 130 KB

english, 1999

30

The past, present, and future of brand research

Oh, Travis Tae, Keller, Kevin Lane, Neslin, Scott A., Reibstein, David J., Lehmann, Donald R.

Journal:

Marketing Letters

Year:

2020

File:

PDF, 304 KB

2020

31

Competitive Responsiveness

Reibstein, David J., Wittink, Dick R.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

32

An Investigation into the Order of the Brand Choice Process

Bass, Frank M., Givon, Moshe M., Kalwani, Manohar U., Reibstein, David, Wright, Gordon P.

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 542 KB

english, 1984

33

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Ramaswamy, Venkatram, Desarbo, Wayne S., Reibstein, David J., Robinson, William T.

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 1.49 MB

english, 1993

34

An Investigation into the Order of the Brand Choice Process

Frank M. Bass, Moshe M. Givon, Manohar U. Kalwani, David Reibstein and Gordon P. Wright

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 654 KB

english, 1984

35

Capital marque et étendue verticale de la ligne de produits

Taylor Randall, Karl Ulrich and David Reibstein

Journal:

Recherche et Applications en Marketing

Year:

1999

Language:

french

File:

PDF, 3.10 MB

french, 1999

36

The Effect of Differences in the Number of Attribute Levels on Conjoint Results

Dick R. Wittink, Lakshman Krishnamurthi and David J. Reibstein

Journal:

Marketing Letters

Year:

1990

Language:

english

File:

PDF, 882 KB

english, 1990

37

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Farris, Paul, Pfeifer, Phil E., Reibstein, David, van Nierop, Erjen

Journal:

SSRN Electronic Journal

Year:

2001

Language:

english

File:

PDF, 216 KB

english, 2001

38

Brand Equity and Vertical Product Line Extent

Randall, Taylor, Ulrich, Karl, Reibstein, David

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 255 KB

english, 1998

39

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Market Share and Distribution: A Generalization, a Speculation, and Some Implications

David J. Reibstein and Paul W. Farris

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 513 KB

english, 1995

40

Pooling Logit Models

Gatignon, Hubert, Reibstein, David J.

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 650 KB

english, 1986

41

The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

David J. Reibstein, Christopher H. Lovelock and Ricardo de P. Dobson

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 385 KB

english, 1980

42

Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Mccann, John M., Reibstein, David J.

Journal:

Journal of Marketing Research

Year:

1985

File:

PDF, 1.12 MB

1985

43

Guest Editorial: Is Marketing Academia Losing Its Way?

Reibstein, David J., Day, George, Wind, Jerry

Journal:

Journal of Marketing

Year:

2009

File:

PDF, 51 KB

2009

44

Performance Measurement in Marketing und Verkauf

Dr. Sven Reinecke, Prof. David J. Reibstein Ph. D.

Journal:

Controlling & Management Review

Year:

2002

Language:

german

File:

PDF, 1.76 MB

german, 2002

45

Factors Affecting Coupon Redemption Rates

Reibstein, David J., Traver, Phillis A.

Journal:

Journal of Marketing

Year:

1982

File:

PDF, 1.15 MB

1982

46

Number of choices and perceived decision freedom as a determinant of satisfaction and consumer behavior.

Reibstein, David J., Youngblood, Stuart A., Fromkin, Howard L.

Journal:

Journal of Applied Psychology

Year:

1975

Language:

english

File:

PDF, 299 KB

english, 1975

47

Guest Editorial: Is Marketing Academia Losing Its Way?

Reibstein, David J., Day, George, Wind, Jerry

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 51 KB

english, 2009

48

Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Mccann, John M., Reibstein, David J.

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.12 MB

english, 1985

49

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Venkatram Ramaswamy, Wayne S. Desarbo, David J. Reibstein and William T. Robinson

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 699 KB

english, 1993

50

Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities

Reibstein, David J., Gatignon, Hubert

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.21 MB

english, 1984

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